Marketing, intelligent branding and business development are all key to a successful business. Frequently resources such as social platforms and websites are neglected at busy times and then panic ensues when they are needed as business development tools during quieter moments. All businesses aim to have a steady flow of projects but in Interiors, the trend is much more often one of spikes and troughs. Good Marketing is key to stabilising that pattern, but it can be difficult to keep on top of the constant demands of marketing and branding.
I found that in many cases paying a full-time member of staff is an expensive outlay which is often unnecessary, as it can be very effectively done on a contract basis. A consultant who isn’t involved in the day to the day minutiae of the company can look at every element critically from the perspective of a potential client, or a publicist. My breadth of experience across the industry gives me the knowledge and skills to offer this service.
Ideas based marketing:
Marketing strategy need not be scary, especially if you know what is going on in the industry. But, in such a competitive market, it is essential to have a handle on your marketing to make sure that you are as visible and present as possible as it is very easy to slip off the radar.
Ideas based marketing is a hands on proactive approach seated in knowing the market intimately and forecasting trends and consumer interests. I don’t use buzzwords or befuddule you with fancy terms, I have learnt my trade as boots on the ground and will give you simple, practical and applicable advice. I can work with you on all aspects of your marketing calendar; projecting new launches, collaborations, events, social plans and collateral drops.
Get your team involved: Opening a new showroom or need to inject some energy into your team?
After running luxury furniture showrooms in both Harrods and on the Kings Road in London for many years, I can help your team merchandise their showroom, solidify their contact lists, and interact with clients in an efficient and endearing manner focusing on client retention through exceptional service.